Press Releases

Wendy Short can help you maximise your advertising budget with a well-written, well-placed press release (see examples)

Things to consider

A press release is aimed at the editorial section of the magazine, newspaper or website. Therefore it is more likely to be read and taken seriously than a paid advertisement

A press release can be distributed to any number of media outlets at no extra cost (unlike a paid advertisement)

A high quality photograph to accompany a press release will greatly increase its editorial appeal

A good press release includes notes for editors. This background information is often picked up by journalists looking for full-length feature stories, or even television/radio subject matter

Here are a few examples

Photo for: Project to increase sales of mutton and support hill farming in the north-east

Project to increase sales of mutton and support hill farming in the north-east

A north-east rural business consultant who is investigating the potential for increasing sales of regionally-branded mutton is looking for producers who can supply up to 100 hill-breed wether shearlings. Some of the animals will be used to provide meat to feed guests at a series of promotional events over the coming months.
Published in regional and national press
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Photo for: A new kale/rape hybrid variety

A new kale/rape hybrid variety

A new kale/rape hybrid variety sown on a Scottish estate proved so successful as a recovery crop that head gamekeeper, Ian Girdwood is planning to sow an additional acreage this season.
Commissioned by British Seed Houses for press distribution
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Photo for: Official launch of new rural business consultancy in Richmond. Taking ideas and...making them happen

Official launch of new rural business consultancy in Richmond. Taking ideas and...making them happen

Two experienced rural business consultants have joined forces to form a new company, which was officially launched this week in Richmond, North Yorkshire
Published in regional and national press
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Photo for: Swaledale wool supplies under threat due to demise of hill flocks

Swaledale wool supplies under threat due to demise of hill flocks

A North Yorkshire farmer's wife who sells hand-knitted clothing is worried about future supplies of wool from Swaledale sheep, which she says are fast disappearing from the region's uplands. Kathleen Hird is finding it increasingly difficult to buy the Swaledale wool she needs to produce the sweaters, scarves and hats she sells at her Swaledale Woollens shop in Muker, near Richmond.
Published in regional and national press
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