Media Training

Getting the most out of the media

You and your staff are potential 'PR ambassadors' for your company. With the right training, you can learn how to maximize media opportunities that will get you noticed.

One of Wendy Short's media classes

Wendy Short offers workshop-style courses around the country for up to eight delegates

They are suitable for individuals and staff involved in a variety of rural businesses that would benefit from exposure in the press. Examples include farm attractions; artisan food companies; consultants; agricultural sales and services. For detailed information and an example course agenda, please e-mail

Topics covered

  • What makes a good story?
  • What about photos?
  • Which publication should I target?
  • Timing and tactics - when and how to approach the media
  • Writing your own press release
  • Being interviewed