Media Training
Getting the most out of the media
You and your staff are potential 'PR ambassadors' for your company. With the right training, you can learn how to maximize media opportunities that will get you noticed.
Wendy Short offers workshop-style courses around the country for up to eight delegates
They are suitable for individuals and staff involved in a variety of rural businesses that would benefit from exposure in the press. Examples include farm attractions; artisan food companies; consultants; agricultural sales and services. For detailed information and an example course agenda, please e-mail info@shortsassociates.co.uk
Topics covered
- What makes a good story?
- What about photos?
- Which publication should I target?
- Timing and tactics - when and how to approach the media
- Writing your own press release
- Being interviewed
Media courses
Workshop-style training for up to eight delegates, approximately £50 per head. Courses last for a full or half-day, and are tailored to suit your individual needs.
Top Tips
When you are being interviewed, try to answer questions fully, without going off at a tangent. Make an effort to finish each sentence, because a journalist will be looking for quotes.
Testimonial
“Many thanks for the training, is learning supposed to be so much fun? You managed to generate a great deal of enthusiasm! We have lots of ideas now, and we will be much more confident about contacting the press in the future,” Julia Stephenson, UTASS (Upper Teesdale Agricultural Support Services)
“Thankyou so much for your workshop. It was really interesting and extremely useful. The feedback after you'd left was great, I think people have gone away enthused and determined to get themselves in the news!” Claire Mitchell (Up Market Group Ltd)
